Posted about 7 hours ago
Every year I pull my hair because I realize I’m diffusing my energy among too many things. There is a common thread in that all of the ideas are code. But then I try to build separate domains, etc., which causes pain.

opsZero Launchpad has allowed me to launch stuff quickly, but I’m diffusing my energy in promoting things by having them on different sites. After all, I am just one guy. Having multiple domains and trying to promote each uses a lot of energy and time.

Upwork and Fiverr do well because they provide a single place to buy and sell services, GitHub provides a place to find code, and opsZero offers a place to buy and sell microservices. Everything will now live on, and the focus is driving up the SEO of this one domain.

The simplicity will focus and accelerate marketing. There will only be one metric to track for marketing how well the domain is doing. As I get older time is becoming essential. I have to ship! However, to ship, I need to focus and stop spending time on things I have no use.

Photo by Nav Photography from Pexels


Posted 3 days ago
The go-to-market strategy focuses 100% on selling opsZero. The primary mechanism for doing so is through inside sales. As opsZero grows and we talk to other companies, we will pitch MakeProspect,, and YieldPayroll. Lastly, Primordial will be the R&D portion of opsZero focused on trading bots, investing, and other misc activities.

The content on opsZero will be on Kubernetes, Serverless, and Business. MakeProspect,, and YieldPayroll will cover running a gig economy business and going into our setup. By publishing in public, we will be creating a public record of our infrastructure, which others can reuse. That is it. Not complicated. All roads lead to opsZero. Each tool helps deliver opsZero's value faster.

Photo by Quintin Gellar from Pexels

Retrospective / Jan 11, 2021

Posted 6 days ago

I will perform a public retrospective weekly. The problem with building a business by yourself is that you get into a cycle where your brain no longer thinks and regurgitates thoughts. These thoughts aren't critical thinking, but the shortcuts the brain thinks are useful. By writing publically and thinking about the problems critically, there is more value in deep diving and explaining what you are doing. Each week will be a specific milestone that I intend to update.

This last week the goal was to have every opsZero project be sellable. Though I got sick, I finished! opsZero, Primordial, YieldPayroll, MakeProspect, are all available for sale. Some of them don't have much, but the goal was to create milestones. Further, each of the projects of opsZero relates in the following way. Each piece fuels the other.

The opsZero companies and their mission.

The OKR objective for this quarter is simplicity, speed, and quality. Having everything sellable and starting to promote it makes it easier to start focusing on this goal. I have already discovered some ways to simplify as I had an order I was fulfilling for it.

This week will set up the routines and commence content promotion. Routines are a way to ensure that tasks are done and, as a secondary, to ensure those tasks create value. By writing down and creating a procedure for every job that I do, I will have a foundation. For each foundation's piece, I will attempt to remove impediments that prevent me from delivering the value better. Second, by starting to promote the things I've built, I can improve SEO and hopefully gain new customers if the content is valuable.

Photo by Miguel Á. Padriñán from Pexels

The opsZero Value Stream

Posted 10 days ago
I’ve been ill for the last few days and away from the computer. Fortunately, it has given my brain time to wander and figure out where I am going. What does it all mean? What am I building? Where am I going? How does it relate? I figured it out!

My mission is to accelerate the API and AI-gig economy.

The opsZero Value Stream

The end goal is nothing more than what has been happening in big silos like the stock market, big tech, etc. I want to democratize that and allow anyone to participate. I want anyone to become an Amazon, Koch Industries, Tiny Capital, etc.

To accomplish the mission requires a combination of machine+human intelligence applied to different problems. We won’t get anywhere by just focusing on machines, nor just humans. Both must be part of the equation to solve the most challenging problems facing the world.

The products and services I have built thus far are in support of that. And once I figured out the Value Stream of where each fits, it makes sense. Each service has been launched thanks to Launchpad. Each is a web equivalent of a Unix tool. The goal is to feed one service into the other, continually optimizing the stream.

The primary goal and what will be the condition of success condition is if I can run these without any full-time employees. The goal is to maximize freelancers and keep each tool we launch hyper-specific enough to accomplish this. All the products are built. It is now time to optimize.

Photo by Killian Eon from Pexels

Platform, Kubernetes, Serverless

Posted 4 months ago
Think about a vending machine that creates a request for a person to refill it when it is running low on supplies. Or consider a vending machine can call an API that can automatically negotiate the best price for the supplies among multiple vendors and have it create an order and then inform the human to come to refill it once the order arrives. The latter is the world I want to see, where the interchange between human and machine blurs and we create a completely new economy: The Fourth Industrial Revolution!

My ultimate goal with opsZero is to push us faster towards this Fourth Industrial Revolution. To do this opsZero will be a vertically integrated platform that provides services for Kubernetes and Serverless while at the same time building a Platform that helps entrepreneurs launch Machine to Machine and Machine to Human businesses. The benefit of focusing on these three things is that it is where the world is moving.

The global economy is reconfiguring from a primarily full-time worker based to a Gig and API-based economy especially as people work from home and use the Cloud for more and more tasks. There are two benefits to gigification. The first is that businesses can do more with fewer workers. The second is that companies can be started quickly by using this relatively cheap Cloud infrastructure.

The second major movement that technology is going through is the migration to microservices. The benefit of migrating to microservices is that a microservice itself can also be a company. A microservice provides a service after al albeit a very specific one, we will see more and more of these API first companies out in the world. We started seeing them recently with Stripe and Twilio, but these are just the surface and they will expand.

This leads to what are we trying to capture in terms of market share. As stated before our goal is to completely focus on Kubernetes and Serverless as the primary technologies that we think are the future and really expand our ability to deliver these services quickly and efficiently. Kubernetes and Serverless are the two pillars we see computation and businesses moving to and it is what we will be completely focused on which is how to deploy Code as fast as possible and launch new APIs. 

Business needs to be simple to scale and we think the following three things are the most important things we can provide:
  • Migrate customers to Kubernetes quickly
  • Build new Serverless code using crowdsourcing quickly
  • Build a Platform to launch and sell API-first businesses quickly
Our platform will focus on these types of businesses:
  • Development Agencies
  • API
  • Content
  • Data
  • Directory
  • SaaS
Whereas platforms like Webflow, WordPress, Squarespace, etc. are primarily focusing on the human to human businesses we are not going after that market. The consumer of our services are not the people requesting the services, the consumer of our services is the software that people use. For the Fourth Industrial Revolution to be successful software needs to talk to each other in a smarter way than it currently is. In that regard, our Platform is made for machines to use as much as humans.

Vision 2025

Posted 6 months ago
With everything happening in the world at this particular moment: the pandemic, the political unrest, mass unemployment, etc. to know what to expect in 5 years would be a fool’s errand. We may all be dead, America could be a failed state, China may become the sole superpower. Or it can be a great boon for a “New Deal” policy, a resurgence of the political left, and a new wave pushing to fight socio-economic and racial inequality.

I have extraordinary optimism for the future and choose to think the latter is the more likely output. Creation can happen from the messiness of destruction. Life, after all, couldn’t exist on earth with that many stages of destruction and turmoil caused by the Big Bang. My goal is to build the future to create a world that is better tomorrow than it is today. 

The fight against Climate Change and the permeation of technology into all parts of life as 5G and Edge Computing roll out will be the two significant changes that will happen in the next five years. In that regard, I wanted to write some clear specific goals as to where I want opsZero to be in 2025 and where we will spend the entirety of our time and energy.

There are potentially hundreds of different ideas we can try because they are too small for the big players but can still generate an immense amount of revenue and value. However, we do not have the time to do this. We cannot try every idea as there just isn’t enough time. However, we don’t need to do every idea. Our goal in the next five years is to bring Operational Excellence to everyone. We help others be more effective by bringing their ideas to market faster.

In essence, we have two plays:
  • Help launch Climate Change businesses and make climate entrepreneurs more successful
  • Help bring Operational Excellence to those businesses
Hopefully, this focus on a few things will allow us to say no to things.

Help Launch Businesses to Solve Climate Change

Climate change is going to be a significant issue that governments will be spending money on to restart the economy post-pandemic. It is the only way to create an economic boost and bring a lot of people back to work. While the economic turmoil as I am writing this is awful, this government investment is a silver lining. Because of the pandemic, many people are moving rural. These people will push local governments to be more active in building out and promoting green infrastructure. And because of this migration, there may be a lot of companies that will start whose objective is to help address the Climate Crisis.

A lot of climate change mitigation involves putting together software and a business model to deploy new ideas quickly. We need to be able to help launch new ideas and try them out in days, not weeks, not months. Days! Helping start new Climate Change businesses is the number one priority for opsZero. We need to help launch and bring Operational Excellence to Climate Change companies. If we don’t address Climate Change, there may not be humans and a market to matter.

Key Results:
  • Help launch 1000 startups working in the climate change space, locally and internationally.
  • Partner with 20-30 different institutes to bring ideas to market quickly.

Operational Excellence via Code, Cloud, and Data

Secondly, the Cloud, 5G, Edge Computing, and NoCode solutions are going to transform the world. Companies will need help transitioning to this world, and we will help companies use these technologies to attain Operation Excellence. By creating Operational Excellence, we can mitigate a lot of waste that happens at companies. By focusing our energy on helping Climate Change companies, we can help them fight against legacy polluting industries.

We must work on all the business logic layers that make the business more efficient if that solution involves the Cloud, Code, or Data. However, we will not work on design, UX, or other things that include frontend technologies. We will either use third party tools or providers for those.

Key Results:
  • Setup a Crowd of 5,000 people who we can send work to and get tasks done within a day or two for most projects.
  • $5 million in revenue a year.